Our Team

We’re Sierra Sales. It’s a pleasure to meet you.

Over the last two decades, Sierra Sales has built an enthusiastic team of dedicated sales people. Not only are we committed to solving problems, we are passionate about forming long-term relationships with our customers and manufacturers.

Sales Engineers

team-Kelvin-Aist

(720) 870-4500
kelvin@sierrasales.com
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Kelvin Aist

Sales Manager: Colorado

Kelvin is the sales manager for Sierra Sales. Involved in co-founding Sierra Sales, Kelvin sold electronics in Colorado since 1994. He built long-term relationships with his customer base, manufacturers and business partners. With engineering experience in avionics, real-time software and computing architectures, Kelvin understands system and performance requirements. He can quickly offer cost-effective solutions that work.

Before joining Sierra Sales, Kelvin designed simulators and flight computers for Boeing. Afterward, he joined GE to program and support avionic interfaces.

Kelvin holds Electrical Engineering and Computer Engineering degrees from the University of Missouri. In 1990, he earned a Master of Business Administration (MBA) from AGSIM (Thunderbird).

A quintessential weekend warrior, you might find Kelvin skiing, cycling or hiking the back country of Colorado.

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(801) 947-8558
ktbjorge@sierrasales.com

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Kjell Bjorge

Sales Engineer: Utah, Idaho, Montana & Wyoming

Kjell (pronounced ‘shell’) has over 30 years’ experience in technical sales and marketing. He spent the majority of his career servicing customers located in Utah. He covers Utah, Idaho, Montana and Wyoming. Kjell is a long time resident of the Salt Lake City area, and knows his customers well. Kjell joined Sierra Sales in 1999.

Kjell is an enthusiastic fly fisherman and US veteran.

Ralph Palmer

(505) 286-8808
ralph@sierrasales.com

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Ralph Palmer

Sales Engineer: New Mexico

Ralph joined Sierra Sales in 2006. He has over 30 years’ experience in selling rugged computing and packaging products. His sales territory includes New Mexico, southern Colorado and El Paso County, Texas.

Prior to Sierra Sales, Ralph held direct sales, vice president of sales, and business development positions with KMS Advanced Products, Codar Technologies, DCI, AP Labs, Aitech Defense Systems and SBS Technologies.

After obtaining a Business Administration and Economics bachelors degree from Chapman University, he attended Tulane University in New Orleans for post graduate studies in computer science.

Ralph is an avid golfer and outdoorsman.

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(480) 967-6163
rozell@sierrasales.com

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Bob Rozell

Sales Engineer: Arizona

Bob coordinates sales, marketing and business development for Arizona. He is a sales and technical resource for his customers. And, he’s a sales and customer interface for our manufacturers. Bob knows there are many ways to solve complex problems. Understanding the requirements and finding the right combination of performance, size, weight and power consumption is what Bob does best.

Bob joined Sierra Sales in 1996. Previously, Bob sold test and measurement solutions. He was also a lab technician for General Semiconductor.

Bob is a second generation Arizona State University (ASU) graduate (his son is third generation). He holds a Business Administration degree with minor in marketing from ASU and an Associate of Science of Electronics degree from DeVry University.

For hobbies, Bob enjoys remodeling his house and building something. Projects large enough to fill multiple weekends are preferred. When Bob isn’t selling or building, you’ll find him in front of a good movie or high school play, curling and listening to 70’s jams.

Administration

team-Lee-Davis

(760) 727-0053
ldavis@sierrasales.com

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Lee Davis

President

Lee is a co-founder of Sierra Sales. Lee’s 30-year background includes engineering and sales management in the instrumentation and computer fields. After earning his Electrical Engineering degree from the University of Arizona, he held positions as electronic engineer, manufacturing manager, test engineering manager, regional sales manager, national sales manager and director of sales and marketing. Lee is a founder of LA Sales, a successful manufacturers’ representative company located Southern California.

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(661) 702-9226
jbolek@sierrasales.com

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Jim Bolek

Vice President

Jim is a co-founder of Sierra Sales. Jim began his electronic career as a technical marketing engineer then advanced to sales application engineer. He spent the last twenty years in direct sales as a territory salesperson and regional manager. Jim is also a founder of LA Sales. Previously, Jim served as District Sales Manager at Burr-Brown where he was responsible for manufacturer’s rep organizations throughout the US and Canada.

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(760) 598-2870

Ayda Megerdichian

Sales Administrator

Andrea Ormes

Accounting
(661)  257-0124